90East Spring 2013

admin — Thu, 11 Apr 2013 23:32:11 +0000

The 90East Spring 2013 Collection is now available. The first head wear item is the Trademark Watch Cap available in Black, Blaze Orange, or Coyote Brown. The watch caps are high quality acrylic knit and feature our trademark woven label. Next is the Beacon snap back cap available in Black, Brown, and a custom Camo pattern. Each snap back is made from a high quality lightweight chino cotton twill and features a 90East woven label on the front. The tees for this release consist of the “Business As Usual” tee and new colorways of our Logo tee. The “Business As Usual” tee is our version of graphics that were common among world war squadron patches. Also available is the Logo tee in Black, Heather Grey and Chocolate Brown. Finally, we have the “Watch Your Step” zip up hoodie, featuring a graphic inspired by the various sewer caps that can be seen beneath your feet and wheels in the city of Boston. The hoodie is available in two colors and is lighter weight which is comfortable for the spring season.

All of the Spring 2013 goods are available here in our own online shop and at our list of selected dealers. Thank you for your continued support. -90East

90East Spring 2013 Lookbook

admin — Thu, 11 Apr 2013 22:39:55 +0000

90East Spring 2013 Video Preview

admin — Fri, 08 Mar 2013 06:57:34 +0000

Here we have a visual preview featuring our in house screen printing of the upcoming Spring 2013 releases.

Zack Cooke for 90East

admin — Tue, 05 Feb 2013 22:04:54 +0000

This is Zack Cooke. He is from the small town of Sandwich on Cape Cod, Massachusetts. Complaining is not Zack’s thing. Working hard and riding hard is. He works a full time construction job but always finds the time to ride whether its in the middle of the freezing New England winter or the hot and humid summer. No royalty checks, no winter get away trips, no passports, just riding with friends and tossing back a few beers. Enjoy.

90East “Sound of the City” video

admin — Wed, 19 Dec 2012 18:48:38 +0000

We are proud to present the “Sound of the City’ full length video. This is our second full length video originally released in April of 2012. If you are interested in collecting the DVD version please see our list of dealers which may have some copies left. The DVD includes over 20 minutes of bonus footage in addition to the main video. Thanks again to the 90East family and everyone that has supported us. We are working on our next full length video which will be available for our five year anniversary. Thank you and enjoy.

90East Winter 2012

admin — Sat, 08 Dec 2012 02:29:51 +0000

The 90East Winter 2012 Collection is now available. This season we have four headwear items, six tees, and two hoodies. The first headwear items are the Trademark beanies which are a chunky knit beanie bearing the 90East Trademark woven label on the front. The Trademark Beanie is available in olive, black, or grey. The next headwear item is the Logo snapback in the Midnight colorway which is a subtle black on black. For the tees we have the Watch Your Step Tee and the CAYPE Tee. The Watch Your Step Tee is inspired by the various sewer caps that can be seen beneath your feet and wheels in the city of Boston. Every city has its own assortment of sewer cap designs that are interesting but are easily over looked if you dont watch your step. Next we have the CAYPE tee which is a take on our name and logo drawn out by the infamous Boston graffiti writer of the same name. More about the CAYPE tee can be seen here. Finally we have the Logo Hoodie available in two colors. For the hoodie we focused on finding the best fit and weight to keep you warm as well as provide a long lasting proper fit.

All of the Winter 2012 goods are available here in our own online shop and at our list of selected dealers. Thank you for your continued support. -90East

90East Winter 2012 Lookbook

admin — Sat, 08 Dec 2012 02:28:53 +0000

Here is the 90East Winter 2012 Lookbook. This lookbook features Abdul Fofanah and Jake Frost taking the Boston subway system in between riding some spots. Enjoy.

CAYPE for 90East Winter 2012

admin — Sat, 08 Dec 2012 02:22:56 +0000

If your in street you are bound to notice graffiti. If you have been paying attention to the streets of Boston you will no doubt have noticed CAYPE, who is a member of one of Boston’s original graffiti crews, the OD Mob. CAYPE has been putting in work for nearly twenty years and some of his work can still be seen running today. This tee is CAYPE’s version of our name done in his familiar straight letter style.

EB Fall Brawl 2012

admin — Sat, 27 Oct 2012 19:28:52 +0000

Eastern Boarder is having their Fall Brawl Contest at the Seaport World Trade Center in Boston on November 11th.

Hell Hole Fall 2012 promo

admin — Sat, 27 Oct 2012 19:19:39 +0000

Hell Hole is a crew originally from upstate New York that now calls Somerville, MA home. They are a tight group of friends that have grown up together and continue riding and hanging out to this day. In between riding and working hard they also run the Hell Hole brand which involves screen printing all their own tees, and have helped us out with production of 90East goods. Here is a look at some of the riding they have been doing over the past couple months. Enjoy.